Case file: split-screen, +27% hold rate

Case file: split-screen, +27% hold rate

A creative team reformatted a single-shot demo into a side-by-side.

— Left half: the slow, old way. Right half: the product doing it. Both playing at once.
— Three-second hold rate up 27% over the single-shot original.
— Cost per click fell 21% because cheaper attention compounds down the funnel.

Why it works: two things moving in sync is a pattern the eye can't leave half-watched. The viewer has to resolve which side wins, and that curiosity is the hold. ⭐ Pick of the week for any product whose value is "faster than what you do now." The format does the arguing for you.