Unpopular opinion: capital letters are killing your reply rate.
A SaaS brand wrote like a press release. We dropped it all to lowercase, casual, mid-sentence asides — same info, no caps. Replies tripled, DMs up 60% in a month. Sentence case reads like a person texting. Title Case reads like an invoice.
Your brand voice is too dressed up to talk to anyone. Fight me.
Spicy Captions
@SpicyCaptions
Unpopular opinion: capital letters are killing your reply rate.
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