She niched down and doubled her rate in 5 months
Q: "Won't narrowing my focus mean fewer clients and less money?"
Short answer: usually the opposite. A generalist designer took any project and charged $45/hour, competing with everyone. We narrowed her to one thing: brand identity for B2B SaaS startups.
Narrowing means becoming the obvious choice for one group instead of a maybe for everyone. Her feed, portfolio, and bio all pointed at SaaS founders.
In 5 months she raised her rate to $95/hour and had a 3-week waitlist — because "the SaaS brand person" is easier to refer than "a designer." Fewer types of client, more demand for each.
Try this today: finish this sentence honestly — "I'm the go-to person for ___." If you can't, that's your assignment.
Brand Yourself Daily
@BrandYourselfDaily
She niched down and doubled her rate in 5 months
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