The 404 page that was leaking 9,000 sessions a month A growing e-commerce site treated 404s as a tech footnote. Traffic looked healthy, so nobody flagged it. The clue surfaced in the page report: a 'p…
The pricing page where the answer was below the fold A mid-size B2B platform had a pricing page with a 71% bounce rate. The team blamed the prices themselves and drafted a discount plan. Before touchi…
The blog with 80k visits and almost no revenue A project-management tool had a content engine that worked too well at one job. Their blog pulled 80,000 monthly visits. Revenue attributed to it: nearly…
One form field was costing a B2B site half its mobile leads A mid-size SaaS company saw desktop lead forms convert at 6%. Mobile sat at 1.8%, and everyone shrugged it off as 'mobile users just browse.…
The attribution bug that made paid look broke A subscription B2B tool was about to cut its paid search budget. The analytics said paid converted at half the rate of direct, and the CFO had noticed. Th…
The order confirmation page that was eating conversions A mid-size meal-kit brand had a healthy checkout. Or so the dashboard said. Traffic was fine, add-to-carts were fine, but repeat purchase rate h…
