180,000 impressions, $0 booked Everyone says: "Go viral and the business follows." A freelancer hit it — a hot-take post did 182,000 impressions, 1,400 reactions, 600 comments. Screenshots everywhere.…
"Link in the comments" cost her 60% of clicks Everyone says: "Never put a link in the post. Drop it in the first comment so the algorithm doesn't suppress you." A creator A/B'd it across 36 posts: lin…
The golden hour test that didn't hold up Everyone says: "Get 20 comments in the first 60 minutes or the post dies." A team tested it deliberately: for 25 posts they mobilised colleagues to comment fas…
Daily posting for 90 days: the actual numbers Everyone says: "Post every day. Frequency feeds the algorithm." A marketer documented 90 consecutive days. I have the export. Days 1-30: average 1,900 imp…
They rewrote 30 posts for dwell time. It moved nothing. Everyone says: "Front-load a curiosity hook so people stop scrolling — dwell time is the whole game." A ghostwriting team ran an experiment on a…
Broetry won the likes and lost the buyers Everyone says: "One-line-per-sentence broetry crushes dense paragraphs." A consultant A/B'd it honestly: same 40 posts, half in staccato broetry, half in norm…
