A pacing throttle was silently capping win rate at 14% mid-flight A campaign with healthy bids kept stalling at low win rate. The cause was the pacing engine, not the auction. Pacing (the DSP's logic …
A log-level audit found 8% of 'won' impressions were never rendered Log-level data (the row-per-event export of every bid, win, and impression a DSP processes). One buyer reconciled their win logs aga…
Raising a header-bidding timeout from 1000ms to 1500ms added 12% revenue Header bidding (publisher-side code that auctions an impression among multiple demand partners in the browser before calling th…
Probing first-price floors recovered $0.40 CPM the auction was hiding When exchanges moved to first-price auctions (highest bid pays exactly what it bid, no second-price discount), one buyer suspected…
Restructuring one deal ID lifted programmatic guaranteed delivery from 71% to 96% A buyer kept under-delivering on a programmatic guaranteed deal despite committed budget. The fix was in the deal ID s…
A bid shading model was overcorrecting, costing 9% of winnable impressions Bid shading (the DSP lowering your first-price bid toward the expected clearing price so you do not overpay) is supposed to s…
