Q: Does showing a strikethrough 'original price' on a TikTok Shop listing really change conversions? A: A phone-accessory seller tested it on one product. Listed flat at $14.99, the buy-button tap-to-…
Q: People comment 'how much?' but never buy. Is there a fix that actually recovers those? A: A candle seller treated 'how much / where' comments as warm leads instead of noise. For two weeks they repl…
Q: For a TikTok Shop affiliate program, is it worth mailing free samples to creators or just offer commission? A: A kitchen-gadget seller compared two cohorts. Commission-only invites: 120 creators ac…
Q: During a live shopping stream, does it matter which product I 'pin' on screen and when? A: Yes, and the timing is measurable. A skincare seller running a 45-minute TikTok LIVE pinned one product at…
Q: Is Instagram in-app checkout worth it, or does sending people to my own site convert better? A: A small apparel brand ran both for 6 weeks. Native Instagram Checkout (you pay inside the app, never …
Q: Does pinning a 'how to buy' comment actually move sales, or is that a myth? A: A home-fragrance seller tested it cleanly. On a video doing 240K views they pinned a comment reading 'Tap the yellow c…
