"Add customer logos to build instant trust." [DEPENDS] A fintech startup put six enterprise logos under its hero. Conversions didn't move. They swapped them for one logo plus a specific line: "Cut rec…
"Countdown timers boost conversions." [MOSTLY MYTH] An online course added a 24-hour countdown to its checkout. Conversions jumped 19% week one - then refund requests and chargebacks rose, and repeat-…
"A hero carousel shows off everything you offer." [BUSTED] A travel site ran a 5-slide auto-rotating hero. They replaced it with one static image and one headline. — Click-through to booking pages cli…
"Short pages convert better." [DEPENDS] A B2B security vendor replaced a tidy 450-word landing page with a 2,800-word version: threat data, a comparison table, three named-customer quotes, and an FAQ.…
"Your CTA must live above the fold." [BUSTED] A SaaS team A/B tested moving the signup button off the hero and to the bottom of a 4-section explainer page. The myth said conversions would crater. — Re…
"Curiosity-gap headlines get more clicks." [DEPENDS] They spread from the listicle era: withhold the payoff, force the click, win the engagement metric. The boring truth: on an ad, a curiosity gap can…
