The records request that bought us a year of coverage A workplace-safety software company had no budget for a survey, so we went to the public record instead. The setup: every OSHA citation in the US …
How a calculator out-earned a year of blog posts A wedding-loans brand had published 80 articles in twelve months and won maybe a dozen links, mostly from scrapers. The setup was a content team exhaus…
A competitor's bad week became our best link The scene: a Tuesday morning, a payments rival's CEO resigns abruptly amid a fraud probe, and the whole fintech press is scrambling for an angle they don't…
The map that 41 newsrooms couldn't resist A mid-size property-management startup wanted links from regional press, the hardest crowd to reach with a national pitch. The setup: they were sitting on ano…
The follow-up that resurrected a pitch six weeks late The setup: a proptech client's housing-affordability study landed flat. We pitched forty journalists, got two yeses, and filed it under "didn't wo…
We wrote the press release for the reader, not the editor The press release is supposedly dead. Ours just had the wrong job. The setup: a healthcare client whose releases read like internal memos — qu…
