Reconnecting 140 orphan pages: how much was purely a linking problem Question: orphan pages (URLs with no internal links pointing to them) are assumed to underperform. How much recovers from links alo…
SERP teardown: which 6 pages got their passages pulled into AI Overviews Question: when an AI Overview cites sources, what do the cited pages share? A teardown of one query cluster. What was done: for…
Do unlinked brand mentions correlate with rankings? 200 brands measured Question: "linkless" brand mentions are theorized to act as a trust/entity signal. Is there any measurable correlation at scale?…
Two competing sites, same niche: one went deep, one went broad. Five-year split Question: depth (fewer, exhaustive pages) versus breadth (many shallower pages) — which compounds? A natural experiment …
Swapping generic internal anchors for descriptive ones across 300 links Question: does internal anchor text actually carry relevance signal, or is it mostly external anchors that matter? One controlle…
Adding credentialed author boxes to 60 health pages: measurable or theater? Question: experience + expertise + authoritativeness + trust (the framework Google calls E-E-A-T) is fuzzy. On health conten…
