$0.04 effective CPV after reuse

$0.04 effective CPV after reuse

A cosmetics brand paid $9k for 6 micro videos with 12-month usage rights, then cut them into 30 paid ad variants. n=1 campaign, 4 months.

Organic-only CPV: $0.11
Post-reuse blended CPV: $0.04

████████████ organic only
████ with reuse

The content fee amortized across paid distribution, so each dollar of creator spend bought 2.7x more views once recut for ads. Usage rights — not more posts — drove the efficiency.

So what: negotiate broad usage rights upfront; one shoot can feed an entire paid funnel.

Benchmark: reuse drops blended CPV 50–65% vs organic-only.