Changed the CTA verb from 'Submit' to 'Get my', +23%

Changed the CTA verb from 'Submit' to 'Get my', +23%

Day 1: 'Submit' button. Day 9: 'Get my free audit' button. Same form, same page, same traffic.

Setup. Lead form CTA. Control = 'Submit'. Variant = 'Get my free audit'. First-person, names the reward. 3,600 sessions, even split.

Result. Conversion 8.9% to 10.9%, +23%. The word 'Submit' is what YOU do to the form. 'Get my' is what THEY get. Frame flipped from cost to reward.

Day 4 it was already ahead and never gave it back.

Go right now: change every 'Submit' button to 'Get my [thing]'. Costs nothing. Report back.