The "safe" landing page converted 3x worse — and that's the real scandal
Hot take: A media buyer A/B-tested the aggressive angle against the watered-down "policy-friendly" version. Same offer, same traffic. The compliant page did $11 CPA. The honest-about-the-product page did $34 CPA.
Everyone frames this as "cloakers are greedy." Wrong frame. The data says platforms force a 3x tax on telling people what they're actually buying.
The sanitized internet isn't safer. It's just vaguer, and vague converts worse because nobody trusts vague. Agree? Fight me in the comments.
Behind The Filter
@BehindTheFilter
The "safe" landing page converted 3x worse — and that's the real scandal
Этот пост опубликован в Telegram-канале Behind The Filter. Подписаться можно по ссылке: @BehindTheFilter.