Unpopular opinion: deleting the CTA can raise clicks.
One client's posts ended in "Link in bio, sign up now!" We cut the line entirely on 18 posts and let the story end on a cliffhanger. Bio-link taps rose 27%. The explicit CTA was signaling "this was an ad," and the brain bailed.
Sometimes the best call to action is an unfinished thought. Fight me.
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Unpopular opinion: deleting the CTA can raise clicks.
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