Spotted: Trial Reels found 3 winners before the feed saw them
A fashion brand ran 12 Reels through Instagram's Trial Reels — shown only to non-followers first. Three outperformed the cold cohort by 5x, so they pushed just those to the main feed. Account reach lifted 60% that month while the dud Reels never embarrassed the grid. Testing on strangers before your own audience flips the usual risk. Let the cold crowd pick your winners. Watching this.
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Spotted: Trial Reels found 3 winners before the feed saw them
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