Reactivation sequence: 23% of dormant members came back

Reactivation sequence: 23% of dormant members came back

A 3,000-member group had 1,840 members inactive 30+ days. Most communities write these off. We ran a 3-message reactivation SOP to a sample of 400. 23% posted or reacted within 7 days of the sequence.

The sequence (spaced, never same-day):
— ☐ Msg 1: "Here's the single best thread you missed" — one link, no ask
— ☐ Msg 3 days later: "We added X you asked for" — tied to a real change
— ☐ Msg 7 days later: one-question poll, frictionless re-entry

What moved the needle: Msg 1 gave value before asking for anything. A control group that got "we miss you, come back!" reactivated at 6%.

Never lead a reactivation with the ask. Lead with the thing they missed.

Save this for your next launch.