An influencer who A/B tested her own rate card

An influencer who A/B tested her own rate card

Context: a lifestyle creator (~85,000 Instagram followers) ran an informal experiment across 14 brand inbound inquiries, quoting two different rate structures to see which converted.

What was done:
— Group 1 (7 brands): flat $1,200 per in-feed post
— Group 2 (7 brands): bundled $1,800 for post + 3 stories + usage rights

Reported outcome:
— Flat-post group: 4 of 7 booked, avg realized $1,200
— Bundle group: 5 of 7 booked, avg realized $1,800
— Bundling raised both conversion and per-deal value in this sample

Caveats: the sample is tiny (n=14), inbound-only, and not randomized — brands self-selected into inquiries. Stated rates and bookings are self-reported with no contracts shown. Usage rights have real downstream value that a flat per-post rate gives away for free, so the comparison isn't apples-to-apples.

Implications: consistent with rate-card research suggesting creators systematically underprice content licensing; bundling rights is one of the clearest underpriced levers.

What we still don't know: whether the bundle's higher close rate holds beyond 7 deals, or reflects noise at this sample size.