Case study: ads from a person's face beat the company logo
New to LinkedIn Ads? People trust faces. Here's the data.
A marketing agency ran the same message two ways for three weeks:
— From the company page, with the logo
— As a Thought Leader Ad (an ad that runs from a real employee's personal profile, with their photo)
Same audience, same $25 daily budget each.
Company page: 1.1 percent click rate.
Thought Leader Ad from the founder: 2.7 percent click rate, and 60 percent more leads.
Why? People scroll past logos but stop for a human they could imagine talking to.
Next step: ask one colleague if you can promote a post from their profile. Test it against your company-page version.
B2B Lever
@B2BLever