We turned OFF the related-posts widget and conversions rose 12%. Auto-widgets are lazy linking.
A content site ran a plugin that auto-injected 6 'related' posts under every article — by tag similarity, no human judgment. Looked busy. Felt helpful.
We replaced it on 50 top articles with 2-3 hand-picked contextual links inside the body, pointing to the next logical step (read this → now do this → buy this).
Result: pages-per-session on those articles dropped (fewer links!) but the links people DID click were better. Conversions from those articles up 12%. Bounce to high-intent pages improved.
An algorithm matching on tags doesn't know your funnel. Six random 'related' links dilute the equity you should be concentrating on one money page.
When did 'more links' become a substitute for 'the right link'?
Link Equity Heat
@LinkEquityHeat
We turned OFF the related-posts widget and conversions rose 12%. Auto-widgets are lazy linking.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.