Q: KYC was killing 60% of our conversions — how did one team cut that to 22%?

Q: KYC was killing 60% of our conversions — how did one team cut that to 22%?

A: KYC (Know Your Customer — the identity check after signup) is a real conversion graveyard, but most of the loss is fixable friction, not genuine rejection.

A finance-vertical affiliate measured where users abandoned the verification step. Their funnel showed 60% drop-off at KYC. The advertiser shared the abandonment points:
— 34% bounced at document upload (no mobile camera option, desktop-only uploader)
— 19% failed on address proof because the offer demanded a utility bill issued within 30 days
— 7% were genuine fraud / mismatched names

The affiliate couldn't change the advertiser's flow, so they did the next best thing: a pre-lander that told users exactly what documents to have ready, with a 'have your ID and a recent bill' checklist before they ever clicked through.

Result: KYC drop-off went from 60% to 22% over six weeks. Same offer, same traffic — they just stopped sending unprepared users.

Short version: most KYC loss is friction and surprise, not fraud; warn users what to bring and you recover most of it.

Still stuck? Drop your case in the comments.