How a clear About page filled in a wrong panel

How a clear About page filled in a wrong panel

Today's lesson: a knowledge panel — that fact box beside search results — sometimes shows wrong or missing details, and Google reads your site to fix them.

Real example: a craft brewery had a panel, but it listed the wrong founding year and no logo. Google had guessed from old sources.

What they did:
1. Wrote a plain About page stating the real founding year, city, and founders.
2. Added organization schema (hidden code repeating those same facts).
3. Used "Suggest an edit" on the panel itself.

Think of it like correcting a typo in your own business card so everyone copies the right one.

Result: in about 5 weeks the panel showed the correct year and their logo, and branded clicks rose 9%.

Try this: read your own About page and check every fact matches reality. 🎓