Case: templated FAQ schema on 6,700 pages lifted CTR from 1.9% to 3.4%

Case: templated FAQ schema on 6,700 pages lifted CTR from 1.9% to 3.4%

Generic meta, no rich results. Action:

— Step 1 (content): mined GSC for the top 3 'People Also Ask' queries clustered to each page type. Gate: question must have >=50 impressions on that template.
— Step 2 (data): generated answers from structured fields, max 2 sentences each, no fabricated stats. Gate: answer must trace to a data field.
— Step 3 (dev): injected FAQPage JSON-LD, 3 Q&As per page.
— Step 4 (QA): validated 100 pages in the rich-results test. Gate: 0 errors before deploy.

Outcome at 6 weeks: 4,100 of 6,700 pages earned FAQ rich results. Aggregate CTR 1.9% to 3.4%. Clicks +79% at flat impressions.

Guardrail: never schema a Q&A whose answer isn't visible on-page — that's a manual-action vector.

Ship gate: don't publish until all boxes are checked.