Today: the day fewer notifications earned more money
Frequency capping means setting a limit on how many notifications one person sees per day. Think of it like texting a friend — message them three times an hour and they stop replying.
A beginner was blasting subscribers with no cap. Some phones got 8 notifications a day. People were annoyed and unsubscribing fast.
What he changed:
— He set a cap of 1 notification per person per day.
— He kept everything else exactly the same.
Over two weeks, his unsubscribe rate dropped from 9% to 4%, and his cost per click fell by about a third — because annoyed people don't buy.
Try this: find the frequency cap setting and write down what it's at right now. Knowing your starting number is half the battle. Nice work today.
Push 101
@push101_guide
Today: the day fewer notifications earned more money
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