Turned dead carts into $4,100 in 9 days

Turned dead carts into $4,100 in 9 days

Client had a Shopify cookware brand bleeding abandoned carts. Their own email flow was already running, so I didn't touch it.

Instead I built one landing page: a single "last 11% of buyers who quit at checkout" angle with a stacked coupon nobody else had.

Ran it only to their retargeting pool, no cold traffic.

— 2,300 clicks at $0.31
— 6.8% conversion vs their site-wide 2.1%
— $4,100 commission, $710 ad spend

The trick: I didn't pitch the product. I pitched the unfinished cart. "You already wanted it" beats "check this out" every time.

Grab one dead-cart audience this week and write the ad TO the quit, not the product. Report back.