The Weekly Tier-List Engine (Case Study)

The Weekly Tier-List Engine (Case Study)
An esports affiliate posted a tier-list ranking every Friday, same template, for 11 weeks.
— Trigger: ranking opinions forces people to defend their favorite in comments.
— Step 1: pick one category your niche argues about.
— Step 2: rank 8-10 items into S/A/B/C tiers.
— Step 3: deliberately misplace ONE obvious pick.
— Step 4: post Friday morning, ask 'what did I get wrong?'
Output: comment median climbed to 1,200; 4 lists broke 9k shares. The deliberate misplacement drove 60% of the comment volume.
The recurring slot made it a habit for the audience — reach compounded weekly.
QA pass: exactly one 'wrong' placement, never two.
Run it weekly.