The Quote-The-Reply-Guy SOP (Case Study)

The Quote-The-Reply-Guy SOP (Case Study)
A marketing channel built a format from its own worst commenters.
— Input: the dumbest reply under any post.
— Step 1: screenshot the reply, redact the handle.
— Step 2: quote-post it with a flat one-line rebuttal.
— Step 3: let your audience pile on for you.
Across 12 posts the format averaged 4,400 shares; their text posts averaged 190. The defenders did the engagement labor — comment volume hit 6x baseline.
The input renewed itself every time they posted anything, so the loop was fully repeatable.
QA pass: punch at the take, not the person; handle always hidden.
Run it weekly.