Case study: $1,500 for letting a brand use her ad account

Case study: $1,500 for letting a brand use her ad account

Whitelisting = you let a brand run paid ads from your own social handle, so the ad looks like it comes from you.

This is powerful for brands — your face, their budget. It's worth far more than a normal post.

A lifestyle creator was offered $700 for a post plus whitelisting "included." She paused. Whitelisting means the brand profits from her name in ads for months.

She countered: "Post is $700. Whitelisting for 60 days is $800 more." They agreed, landing her at $1,500.

The lesson: whitelisting is a separate, premium service. Never let it ride along free.

Your move: if you see "whitelisting" or "ad permissions," charge for it on its own line.