Lifecycle email cases where they actually attributed the revenue

Lifecycle email cases where they actually attributed the revenue

Most 'email made us money' stories are fluff. These five show the model. Forward if you run retention.

— 1. A skincare brand's win-back flow — segmented lapsed buyers by days-since-purchase; the 90-day cohort drove $230K in 4 months at a 31x return. The cohort cut is the lesson.
— 2. Honeylove's SMS+email split test — found SMS converted 2.3x faster but email had higher AOV; combining them lifted flow revenue 22%. Read if you treat channels separately.
— 3. A B2B's lead-scoring overhaul — fed product-usage events into the score, MQL-to-SQL conversion rose from 14% to 26%. The event weighting is reusable.
— 4. Ritual's post-purchase education series — three emails cut 30-day churn by 9 points. Skip if you're subscription-light; essential if you're subscription-heavy.
— 5. A publisher's re-engagement sunset — pruned 18% of dead subscribers, deliverability rose enough to add 14% to open-driven revenue. The 'less list, more money' math is counterintuitive and real.

That's the stack for this week. Forward to a teammate.