Case: one poll sticker lifted story completion from 54% to 71%

Case: one poll sticker lifted story completion from 54% to 71%
A travel account (120k) tested interactive stickers across 90 story sets, n=45 with sticker vs n=45 without.
— No sticker: median completion 54%, median exit at frame 3
— Poll on frame 2: completion 71%, exit pushed to frame 5
— Tap-forward rate dropped 22% after the interaction
The sticker bought attention for the next 2-3 frames, not just its own.
So what: place one interaction early to anchor viewers deeper into the sequence — the lift compounds downstream. (n=90 story sets, 90-day window)