Geo Pulse #52 — Pay-later as a German trust signal

Geo Pulse #52 — Pay-later as a German trust signal
Theme: the same offer, a different invoice.

— → DACH e-commerce case: adding Kauf auf Rechnung (invoice / pay-after-delivery) to a German checkout lifted completed orders 27% and bumped average order value 18% — German buyers add more when they pay after seeing the goods. (Documented in a Klarna merchant brief for DE)
— → Counterintuitive part: chargeback risk barely moved; the friction it removed outweighed the defaults it added.
— → Why it's worth your time: 'localization' usually means language. This is localization of trust, and it's measurable in AOV.
— → Caveat worth crediting: works in DE/AT, far weaker in Southern Europe where invoice culture is thinner.

File under: payment methods by GEO.