Geo Pulse #55 — This week: India is not one GEO Theme: targeting 'India' as a single market is like targeting 'Europe'. A primer on the internal splits. → Language tiers — Hindi reaches a large share …
Geo Pulse #54 — This week: the device split that reshapes creative Theme: iOS-vs-Android isn't global; it's deeply GEO-bound, and it changes payout, tracking, and creative. → Android-dominant (India, …
Geo Pulse #53 — This week: GEO is a clock, not just a map Theme: the same offer wins or dies on local timing. Curated send-window notes that survive across verticals. → Friday–Saturday weekend (MENA) …
Geo Pulse #52 — This week: the DACH region rewards precision Theme: German-speaking Europe (Germany, Austria, Switzerland) is high-value and unforgiving of sloppy localization. → Invoice/SEPA culture …
Geo Pulse #51 — This week: the messaging app is the channel Theme: in many GEOs, the inbox that matters isn't email. A curated map of where conversations (and conversions) happen. → WhatsApp — default…
Geo Pulse #50 — This week: where Google isn't the search engine Theme: your SEO and search-traffic assumptions are GEO-bound. The notable exceptions, with credit to the obvious places. → China — Baidu…
