Why is the very first email the most important one?

Why is the very first email the most important one?

A welcome email is the automatic message someone gets the moment they join your list. It's your handshake.

Why it matters: an online shop wasn't sending one at all. New subscribers heard nothing for days, then forgot who signed them up.

Here's the fix they made:
— Step 1: built one simple welcome email that said thanks and showed their three best products
— Step 2: ✅ set it to send automatically within 5 minutes of someone joining
— Step 3: tracked sales from that single email for 60 days

Result: that one welcome email alone brought in 14% of all their email sales, from a message they wrote once and never touched again.

Tiny homework: write one warm sentence you'd say to a brand-new subscriber. Just the sentence.

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