CASE: a newsletter that stopped posting raw links
A creator was averaging 11K impressions, then dropped to ~2K for six weeks straight after every post carried a Substack link.
They switched to: screenshot of the issue + link in reply + a one-line text hook.
— Impressions recovered to ~9K within 9 days.
— Click-throughs fell only ~15% despite the link being one tap further.
Label: Rumored (correlation, not a confirmed penalty flag).
What it means for your reach: the cost of a body-link often outweighs the friction of a reply-link. Test your own click delta before assuming you're losing conversions — most accounts lose far less than they fear.
Algo Whisperer
@AlgoWhispererX
CASE: a newsletter that stopped posting raw links
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