JUST IN: audience mute-word lists silently shrink your reach

JUST IN: audience mute-word lists silently shrink your reach

Rumored — when many users mute a keyword, posts containing it are filtered from those users before ranking even runs, so your distribution shrinks invisibly with no penalty notice.

Confirmed — user-level muted words filter content out of timelines.

What it means for your reach
— Overused buzzwords ('AI', 'thread', giveaway terms) sit on many mute lists.
— Check whether your reliable hook word is now a common mute.
— Hits trend-chasers; the word that trended is the word people muted.