Static hero image beat the fancy autoplay video
Loss admission incoming. I was SURE the video would win.
Setup. Homepage. Control = autoplay muted product video, the kind every startup ships. Variant = one sharp static screenshot with a hard headline. 5,400 sessions, even split, 8 days.
What happened. Static won. Click-to-signup from hero went 2.8% to 3.6%, +29%. The video pulled eyes but delayed the scroll. People watched instead of acting. Plus it tanked load time by 1.4s on mobile.
The video cost us 3 grand to make. The screenshot took 20 minutes.
Go A/B your hero video against a single still frame. You might be funding a distraction. Report back.
Split Test Street
@SplitTestStreet
Static hero image beat the fancy autoplay video
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