Today: see what's working before you grow it

Today: see what's working before you grow it

The most expensive beginner mistake is scaling a campaign you can't actually see into. Before adding budget, you need tracking — a way to know which click led to which sale.

Without it, you're driving at night with the lights off. You might be profitable, you might be bleeding, and you simply can't tell.

What tracking gives you, in plain terms:
— Which creative made the sale.
— Which zone (source website) made the sale.
— Which geo and hour made the sale.

That last part matters because "the campaign works" is too blurry. Usually a few creatives and a few zones carry everything, and the rest waste money.

You don't need fancy paid tools on day one — even careful use of your network's own reports counts as tracking.

Try this: before your next scale-up, make sure you can answer "which creative and which zone made my last sale?"

See clearly, then grow.