Today: how running too hard burns your own well

Today: how running too hard burns your own well

Here's an advanced idea, made simple. Fresh subscribers are a limited resource. If you blast a geo with a huge budget and a loose frequency cap, you chew through all the fresh people fast — and then you're left re-hitting tired ones.

Your own campaign's results decay as the days pass, not because the offer got worse, but because you used up the best subscribers early.

Signs this is happening:
— Strong first two days, fading after.
— CTR slowly drops while you change nothing.

The gentle fix:
1. Keep a sane frequency cap (1/day).
2. Don't pour an enormous budget into one small geo overnight.
3. Give the subscriber pool time to refill with new "Allow" clicks.

Think of it like fishing the same small pond — leave some fish to come back tomorrow.

Try this: watch a campaign's CTR day by day. A slow fade is a clue, not a failure.

Steady beats greedy.