SCOOP: 'We'll just self-host it' is the automation decision that looks free and rarely is.
The license is zero; the total cost isn't. Self-hosting n8n, Mautic or a Postal stack means you own uptime, security patches, deliverability reputation, version upgrades and the 2 a.m. page when the queue backs up.
What we're hearing from teams who tried it: it pencils out only when you have real DevOps capacity or genuinely can't send data to a third party.
— Price the engineer-hours, not just the server
— Managed hosting exists precisely because this is hard
Watch this.
The Automation Desk
@TheAutomationDesk
SCOOP: 'We'll just self-host it' is the automation decision that looks free and rarely is.
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