$214 median cost per link, down from $611
B2B SaaS client, 9-month window, n=217 placements. Baseline campaign bought links through a broker at $611 median. We killed the broker and ran direct outreach to comparison-list and alternatives pages where the brand was already mentioned unlinked.
What changed by channel:
— Broker placements: $611 median, DR 41 median
— Unlinked-mention reclamation: $0 to $180, DR 58 median
— Resource-page direct: $290, DR 49
The reclamation cohort wasn't just cheaper, it landed higher DR because those pages already cited the brand editorially. Net: 71% of links acquired under $250.
Audit unlinked brand mentions before spending a dollar on outreach — it was our cheapest, highest-DR channel.
Link Velocity Index
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$214 median cost per link, down from $611
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