Case: moving links to first-comment lifted reach 38%

Case: moving links to first-comment lifted reach 38%
A SaaS brand posted 60 Instagram links in-caption, then switched to first-comment (the link drops in the auto-posted first reply, not the caption) using Buffer for the next 60.

✔ Median reach rose from 4.1k to 5.6k per post (+38%)
✔ Buffer auto-posts the first comment, so no manual reply scramble
✔ Saved-post rate climbed 22%
✖ Click-through dipped slightly — link is one tap further away
✖ Only on paid tiers for IG

Best for: brands trading raw clicks for feed distribution.
Price: Buffer $6/channel/mo; first-comment needs a paid plan.

Pick this if your reach is being throttled by outbound links.