Sticky mobile CTA beat the hero button by a mile

Sticky mobile CTA beat the hero button by a mile

This week I tested a sticky bottom-bar CTA on mobile vs the standard hero button only.

Setup. SaaS pricing page. 6,200 mobile sessions, split 50/50 over 9 days. Control = hero button, you scroll past it, it's gone. Variant = same hero PLUS a thumb-height sticky bar that follows you down.

Day 4 it was already pulling ahead. Final: trial starts went from 3.1% to 4.4%. That's +42% relative, dead on stat-sig.

The kicker. Desktop showed nothing. Zero lift. Pure mobile play.

Go add a sticky CTA bar to your mobile pages this week. Desktop, don't bother. Report back.