CONFIRMED: Open rate as an automation trigger died quietly, and half your flows didn't get the memo.
Apple's Mail Privacy Protection pre-fetches images, inflating opens and firing 'opened' triggers for people who never looked. Any automation branching on opens is now feeding on noise.
What insiders rebuilt: triggers on clicks, site visits and replies — actions a bot can't fake on the recipient's behalf.
— Audit every flow with an 'if opened' condition
— Move re-engagement logic from opens to genuine engagement signals
Watch this.
The Automation Desk
@TheAutomationDesk
CONFIRMED: Open rate as an automation trigger died quietly, and half your flows didn't get the memo.
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