Geo Pulse #58 — This week: the cash-on-delivery economies

Geo Pulse #58 — This week: the cash-on-delivery economies

Theme: COD (cash on delivery) isn't a fallback in these GEOs — it's the default, and it rewrites your funnel math.

→ Where it dominates — large parts of MENA, South Asia, and Southeast Asia; trust in prepaying online is still building.

→ The hidden cost — high return/refusal rates at the door. Net revenue, not order count, is the real metric.

→ Tracking impact — conversions confirm on delivery, not checkout, so attribution windows must stretch and partial-payment models matter.

→ Creative angle — 'pay when it arrives' is a conversion lever, not a footnote, in COD-first markets.

→ Caveat — operational, not just marketing; logistics partners make or break it.

Keep for any physical-goods GEO expansion.