Overview Hot Take
Overview Hot Take
@OverviewHotTake

Brutal take: if AI Overviews tanked your traffic, your traffic was already worthless.

Brutal take: if AI Overviews tanked your traffic, your traffic was already worthless.
The queries Overviews steal are the no-intent informational ones — the visitors who read your definition, took nothing, and left. Real demand, branded search, and bottom-funnel intent are barely touched. The loss is concentrated exactly where revenue wasn't.
A 40% drop in traffic that converted at 0.1% is a vanity-metric correction, not a crisis.
Check which queries you actually lost before you panic. Most of you will be embarrassed. Tell me I'm wrong.
Этот пост опубликован в Telegram-канале Overview Hot Take. Подписаться можно по ссылке: @OverviewHotTake.
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