SOP: End-of-shift handoff for 24/7 buying

SOP: End-of-shift handoff for 24/7 buying
Run this at every shift change when campaigns run across timezones.

Stage 1 — State of play
— ☐ Outgoing buyer posts current spend pace vs daily budget per campaign
— ☐ Outgoing buyer flags anything near a cap, limit, or kill threshold

Stage 2 — Open loops
— ☐ Outgoing buyer lists pending network replies, disputes, and tests in progress
— ☐ Outgoing buyer names the one thing most likely to break in the next 8h

Stage 3 — Authority
— ☐ Outgoing buyer states what the incoming buyer may pause/scale without asking, and what needs the ops lead
— ☐ Incoming buyer acknowledges the handoff in writing before the outgoing buyer logs off

Owner: Outgoing buyer (writes), Incoming buyer (acknowledges)
Trigger: Every shift change
Done-when: The handoff is posted and explicitly acknowledged.

No silent handoffs. The loop closes in writing. Save this. Run it every time.