SCOOP: Inside most mature automation accounts is a graveyard of half-live workflows nobody dares touch.
Flows built for a 2021 campaign still fire. Two automations send overlapping emails to the same segment. A welcome series points to a dead landing page. It accumulates because turning anything off feels riskier than leaving it.
What we're hearing from ops leads: a quarterly 'is this still wired to anything?' audit is the highest-ROI hour in the calendar.
— Tag every active flow with an owner and a purpose
— Sunset on a date, not on a vibe
Watch this.
The Automation Desk
@TheAutomationDesk
SCOOP: Inside most mature automation accounts is a graveyard of half-live workflows nobody dares touch.
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