'Best' keywords converted at 2x 'review' keywords and 6x 'how to' keywords

'Best' keywords converted at 2x 'review' keywords and 6x 'how to' keywords

The modifier in your target query predicts EPC more than the product does. In-window conversion by query type (n=21,000 clicks):

— 'best [product]': ▇▇▇▇▇ 5.8%
— '[product] vs [product]': ▇▇▇▇ 4.9%
— '[product] review': ▇▇▇ 2.9%
— 'how to [task]': ▇ 0.9%

'Best' and 'vs' capture buyers mid-decision; 'review' captures validators who may already own it; 'how-to' captures learners not buyers.

So what: Allocate link density by intent. Load 'best/vs' pages with affiliate links and conversion elements; treat 'how-to' pages as top-of-funnel and run display there instead.