Retention isn't an editing problem. It's a trust problem.
All the tactics, hooks, loops, cuts, are downstream of one thing: does the viewer believe you won't waste their time? A channel that consistently delivers earns forward credit, people stay through slow parts because history says it pays off. A channel that baits earns suspicion, and suspicious viewers leave at the first lull.
Your retention curve is your reputation, rendered as a graph.
Fight me on this?
Watch Time Heresy
@WatchTimeHeresy
Retention isn't an editing problem. It's a trust problem.
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