Case #007: The seven-day clock A health supplement offer, $3,200 budget, $34 CPA, and one genuinely great video. Days 1 through 6 it ran a $22 CPA — clean profit, and I made the rookie move of assumin…
Case #031: The revenue that walked back out A high-ticket coaching offer, $5,000 budget, a fat $220 CPA on a $997 product. The numbers were intoxicating. Day 8 read $3,100 spent, $4,840 back, 56% ROI,…
Case #024: The audience was never the problem A skincare offer, $1,900 budget, $26 CPA. I'd been raised on the gospel of audience testing — same creative, fan it out across twenty interest groups, fin…
Case #011: The day I stopped reading days A mobile game install offer with an event-based payout: $0.40 on install, plus $6 if the user reached level 10 within 7 days. $2,800 budget. The trap is that …
Case #018: Three caps, one funnel A loans offer with a generous payout, $3,500 budget, $52 per approved application. The problem was a daily cap of 30 approvals. At that ceiling, even at a strong conv…
Case #029: The campaign that hid in the exchange rate An iGaming offer, $4,000 budget, CPA paid in euros at €28 per first deposit. I track and spend in dollars, so I did the lazy thing and mentally pe…
