I counted the word 'you' in my hooks. The pattern was brutal. And then I did something nerdy: I audited 30 of my openers. My top 10 by retention averaged 2.1 "you/your" per hook. My bottom 10 averaged…
My best hook was two things that can't both be true Let me tell you about the line that confused people into staying. Old hook: "I posted less and grew more." Fine, but soft — 47% at three seconds. He…
Adding '11 minutes' to my hook changed everything And then there was the small word that did heavy lifting. My line was "I rewrote my landing page and sales went up." Vague timeline, vague stakes. 45%…
I gave my hook a villain and it took off Let me tell you what happened when I named a bad guy. Vague hook: "Some advice out there is hurting beginners." Toothless. 43% at three seconds. Here's the thi…
The hook wasn't my words — it was frame one And then I realized I'd been writing hooks for the wrong sense. My script was tight, but frame one was just my face talking. Three-second retention: 46%. He…
'Stop doing this' beat 'do this' by 28 points Let me tell you about a head-to-head I ran. Two versions of the same tip. Version A, positive: "Do this to get more reach." Version B, negative: "Stop doi…
